Top 5 Social Apps in Kenya Q4 2022 Performance Review

The fourth quarter of 2022 saw dynamic trends for the top social apps in Kenya. Below, we delve into the performance metrics of TikTok, Tango - Live Stream, Video Chat, Bigo Live - Live Streaming App, Poppo live, and LivU - Live Video Chat.

TikTok from TikTok Pte. Ltd. maintained a robust presence in Kenya. Weekly revenue fluctuated, peaking at around $9.9K in the final week of December. Downloads saw a significant rise towards the end of the quarter, reaching approximately 362K in the week of December 19. Active users also exhibited growth, with a notable increase from 3.5M at the start of the quarter to over 4M by mid-December.

Tango - Live Stream, Video Chat showed steady performance in weekly revenue, which peaked at $848 in the week of October 31. Downloads fluctuated, with a high of 1.7K during the same week. Active users remained relatively stable, hovering around the 12K to 14K range throughout the quarter.

Bigo Live - Live Streaming App experienced a peak in weekly revenue at $642 in the week of October 24. Weekly downloads showed a consistent trend, averaging around 4K. Active users maintained a steady presence, fluctuating slightly but staying around the 17K to 18K range.

Poppo live saw a peak in weekly revenue at $451 in early October. Downloads varied significantly, with a notable drop to 503 in the last week of October but rebounded to around 744 by mid-December. Active users experienced a peak of 2.9K in the week of November 21.

LivU - Live Video Chat had a peak revenue of $299 in the week of October 31. Downloads remained relatively low, peaking at 224 in early December. Active users showed a steady trend, reaching a high of 785 in early December.

For more detailed insights and data on app performance, visit Sensor Tower.